How I work
The steps to a strategic success
At the start of the project, it is important to have a clear vision of your brand identity to create a unique proposition that should be reflected in the final interface. I like to zoom out during talks to get to the essence of the design goal.
After that, I will talk to all different stakeholders that are connected to the idea and investigate how they work and what they like.
In order to validate the assumption, I make sketches and wireframes. With this we can quickly validate if the ideas are great for users and see if these ideas are technically possible for the company.
When the idea is clear, and we know what we want to create, I first make a real prototype that users can interact with and test if it works as users expect.
Because of my experience in programming, I can create clear outlines for the interface and work together with developers to build the final product.
The final service can be launched with a clear strategy.
More then just a new design
The design shouldn’t be in the first place about how something looks, but about how it should work and is relevant to the company and its customer.
How this works
An example of strategic design
The in-house programmers of Lagerwey started with an early version of this new digital environment but drowned in the many things they could add to the interface. There was no clear vision of what the interface should display and how users would use it.
With a clear definition of what the interface should do and a real interactive prototype that exactly shows how the interface should work, reflection got a lot better and progress was possible.