I create interfaces
that deliver strategic advantage
Stategy
User oriented
Unique

Want a website?
I also build websites for companies. Do you want a new website? Go to www.cbsites.nl for more information
About me
Hi, my name is Corné van den Brink, I really like to work on new and unique interface’s that distinguish your company from the competition.
In high school, I already started my first company to build websites for many different companies. I especially liked to talk to those clients and think along with them to come up with new ideas for their company. During my bachelor Industrial Design Engineering and masters Strategic Product Design and Design for Interaction at the TU Delft, I learned many new methods to create products and services that are user-focused, technically feasible and how to translate cool ideas into viable strategies.
Besides my study, I also started a foundation Hartige Samaritaan together with some friends. I like to work a lot with people and with this foundation I had the possibility to do exactly that. This foundation organizes different projects together with refugees, we think of new projects and lead a group of enthusiast volunteers and refugees. This project was a bit over ambitious, but the result is fantastic and showed me that passion and a clear vision can make a lot possible.
Strategic
Realistic
Ambitious
How I work
The steps to a strategic success

Brand identity
At the start of the project, it is important to have a clear vision of your brand identity to create a unique proposition that should be reflected in the final interface. I like to zoom out during talks to get to the essence of the design goal.

Investigate
After that, I will talk to all different stakeholders that are connected to the idea and investigate how they work and what they like.

Validate
In order to validate the assumption, I make sketches and wireframes. With this we can quickly validate if the ideas are great for users and see if these ideas are technically possible for the company.

Prototype
When the idea is clear, and we know what we want to create, I first make a real prototype that users can interact with and test if it works as users expect.

Build
Because of my experience in programming, I can create clear outlines for the interface and work together with developers to build the final product.

Launch
The final service can be launched with a clear strategy.

Turn your idea in a design with a clear strategy
More then just a new design
The design shouldn’t be in the first place about how something looks, but about how it should work and is relevant to the company and its customer.
User insights
Clear plan
Brand positioning
How this works
An example of strategic design
The in-house programmers of Lagerwey started with an early version of this new digital environment but drowned in the many things they could add to the interface. There was no clear vision of what the interface should display and how users would use it.
With a clear definition of what the interface should do and a real interactive prototype that exactly shows how the interface should work, reflection got a lot better and progress was possible.
Goal definition
User insight
Tests
Clear stategy
Curious to the possibilities?
Browse through some of my projects to see what’s possible
Want a website?
I also build websites for companies. Do you want a new website? Go to www.cbsites.nl for more information and examples of websites that I’ve made